The Factors that Influencing Consumers in Making Purchase Decisions Cayenne Pepper (Capsicum frustescens L.). j.sos.ekon.pertan. [Internet]. 2023 Dec. 19 [cited 2026 Aug. 8];20(1):65-76. Available from: https://journal-598.unhas.ac.id/index.php/jsep/article/view/29840