Proceeding of The 5th ASPIKOM International Communication Conference (AICCON 2025)
Proceeding of The 5th ASPIKOM International Communication Conference (AICCON 2025) is a peer-reviewed publication that compiles scholarly works presented at the 5th ASPIKOM International Communication Conference, jointly organized by ASPIKOM (The Indonesian Communication Higher Education Association) and the Department of Communication Studies, Faculty of Social and Political Sciences, Universitas Hasanuddin. Held on July 30, 2025, at Hotel Unhas, Makassar, Indonesia, the conference carried the theme “Harmonizing the Voices of the Archipelago: Communication Transformation for Social, Economic, and Maritime Cultural Advancement.”This proceeding serves as a repository of academic discussions, empirical studies, and theoretical reflections that interrogate the evolving landscape of communication in contemporary societies. The proceeding encompasses a wide range of topics, including but not limited to communication and social resilience, digital narratives, environmental communication, media literacy, intercultural and maritime communication, as well as innovation and governance in the digital age. It aims to foster intellectual exchange among scholars, practitioners, and policymakers who are reimagining communication for equitable and sustainable transformation. ISSN: 3032-6966 | E-mail: aiccon2025@unhas.ac.id
Department of Communication Studies, Faculty of Social and Political Sciences, Universitas Hasanuddin
MODEL KOMUNIKASI EKOLOGIS DALAM PEMANFAATAN SUMBER DAYA HUTAN SECARA HALAL PADA MASYARAKAT ADAT KAJANG
Penelitian ini mengkaji model komunikasi ekologis masyarakat Adat Kajang di Sulawesi Selatan yang berbasis nilai Pasang ri Kajang dan prinsip halal dalam Islam. Masyarakat Kajang memandang hutan sebagai entitas sakral yang dijaga secara kolektif melalui sistem nilai, simbol, dan struktur sosial adat, terutama melalui otoritas Ammatoa. Melalui pendekatan fenomenologis kualitatif, penelitian ini menggali praktik komunikasi ekologis masyarakat Kajang tidak hanya bersifat verbal, tetapi juga simbolik dan ritualistic. Ditemukan bahwa nilai-nilai adat dalam pemanfaatan sumber daya hutan oleh masyarakat Kajang juga memiliki keterkaitan erat dengan prinsip halal dalam perspektif eco- sufism. Hasil penelitian menunjukkan bahwa nilai kamase-masea (hidup sederhana), larangan eksploitasi berlebihan, serta sistem larangan adat menjadi mekanisme internalisasi nilai pelestarian. Ditemukan ada empat dimensi utama dalam komunikasi ekologi Masyarakat kajang yaitu; dimensi nilai, dimensi struktur social, dimensi media dan symbol, dan dimensi praktik social. Model ini menjadikan komunikasi sebagai mekanisme pengikat sosial dan spiritual, di mana pesan-pesan ekologis tidak hanya disampaikan, tetapi dihayati dan dijalani secara kolektif. Integrasi nilai halal dalam komunikasi ini memberi kerangka etika universal yang dapat diterima lintas keyakinan dan menjadi alternatif pendekatan konservasi berbasis lokal. Model ini tidak hanya merepresentasikan cara masyarakat Kajang berkomunikasi dengan alam, tetapi juga memberikan kerangka komunikasi partisipatif dan spiritual yang relevan bagi pengembangan kebijakan konservasi berbasis lokal dan etika Islam. Temuan ini memperluas konsep halal dalam konteks lingkungan dan membuka ruang baru dalam kajian komunikasi lingkungan berbasis budaya dan spiritualitas
Copyright (c) 2025 Proceeding of The 5th ASPIKOM International CommunicationConference (AICCON 2025)
THE REPRESENTATION OF GENDER BIAS IN FILM DUA HATI BIRU (ROLAND BARTHES SEMIOTIC ANALISIS)
This study aims to interpret the representation of gender bias in the film Dua Hati Biru using Roland Barthes' semiotic interpretation, referring to how film as a cultural work becomes a factor of social constructionism and reflection on gender roles in a patriarchal society. This film is a continuation of the film Dua Garis Biru which depicts the dynamics of the lifestyle of the newlywed couple Bima and Dara who experience many social and psychological conflicts based on gender role inconsistencies. The representation of women and men in this film illustrates how stereotypes and cultural norms play a role in shaping expectations and acting towards individuals based on gender. Using qualitative descriptive methods, the researcher analyzed ten selected scenes that show power relations between genders in the context of households, childcare, and careers. The analysis was carried out by identifying signs (signifiers), signified, and cultural myths contained in scenes, dialogues, settings, and other visual symbols. It turns out that the results of the study show that this film implicitly and explicitly embeds gender inequality, such as men in decision-making, the double burden of women at home, and social pressure on the ideals of mothers and fathers. Providing something that represents not only depicts social reality in Indonesia, but can also influence audience opinion towards gender norms. This finding reinforces the urgency of critical awareness towards media content and the need for more inclusive and gender-fair film production. Thus, this study adds a contribution to the academic and social discourse on gender bias in popular media, as well as being an important reference book for filmmakers, educators, and gender activists to provoke more equal social change through visual media.
PUBLIC PERCEPTION OF STUDENT MILITARY TRAINING IN WEST JAVA: SENTIMENT & NETWORK ANALYSIS USING NLP METHODS
This study assesses public perception of the “Student Military Barracks Program” in West Java by applying sentiment analysis and social network analysis to YouTube comment data. A total of 52,802 comments from nine relevant videos were collected and analyzed using the Google Cloud Natural Language API for sentiment classification and topic modeling to identify key issues. The results reveal that most comments are positive or neutral, with few negative responses. Positive sentiment generally highlights expectations for student discipline and behavioral improvement, while neutral comments reflect informative discussions. Negative comments, though minimal, focus on concerns regarding the policy’s urgency and impact. Social network analysis shows inclusive and collaborative interaction patterns without actor domination. These findings indicate that the discourse develops participatively and democratically in digital spaces, highlighting the need for data-driven public communication strategies when managing sensitive policy issues.
BEYOND MYTH: EKOSISTEM BISNIS HIJAU DAN KOMUNIKASI LINGKUNGAN DALAM MEMBINGKAI KEMBALI SITUS MEGALITIKUM GUNUNG PADANG
Situs Gunung Padang di Cianjur, Jawa Barat, merupakan ruang warisan geologi dan budaya yang sarat akan narasi mitologis dan kontroversi ilmiah. Penelitian ini bertujuan untuk menganalisis bagaimana narasi-narasi tersebut direkontekstualisasi oleh pelaku usaha lokal dalam praktik kewirausahaan, serta peran komunikasi lingkungan dalam proses reframing situs dari ruang sakral menjadi ruang ekonomi yang berkelanjutan. Dengan menggunakan pendekatan kualitatif interpretatif dan studi kasus intrinsik, data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan analisis konten digital. Hasil penelitian menunjukkan bahwa narasi mitos Gunung Padang tidak hanya menjadi komoditas pariwisata, tetapi juga difungsikan sebagai media edukatif dan ajakan konservasi oleh sebagian pelaku usaha. Proses reframing narasi dilakukan secara komunikatif dan partisipatif, membentuk sense of place di kalangan pengunjung, serta mendorong tumbuhnya praktik green entrepreneurship. Namun demikian, masih ditemukan praktik eksploitatif dan kesenjangan peran akademisi dalam mendampingi pengelolaan situs. Penelitian ini menegaskan pentingnya pendekatan komunikasi lingkungan yang berbasis nilai lokal, keterlibatan masyarakat, dan etika ilmiah, guna menjadikan Gunung Padang sebagai model pengelolaan geoheritage yang lestari dan inklusif. Narasi warisan yang dikelola secara strategis dapat menjadi instrumen pelestarian sekaligus pemberdayaan ekonomi yang berkeadilan.
DI KELAS yang TAK BIASA: KOMUNIKASI TERAPEUTIK SEBAGAI JEMBATAN HARAPAN ANAK BERKEBUTUHAN KHUSUS
This study aims to explore the implementation of therapeutic communication in supporting the development of children with special needs through dynamic interactions between teachers, therapists, and parents. A qualitative approach using the Focus Group Discussion (FGD) method was applied in this study, which was conducted at Special Harmony School and involved four teachers, four therapists, and four parents of students. The study is grounded in two primary theories: Joyce Travelbee's Human-to-Human Relationship Model and Imogene King's Theory of Goal Attainment. The findings reveal that social inclusion can be realized through empathetic and understanding interactions in daily life, where a supportive social environment greatly facilitates the effective implementation of therapeutic communication in the children's lives. However, the study also identified significant challenges, particularly the children's dependence on gadgets, which hampers their ability to engage in optimal social interaction. The role of the family, especially parents and siblings, proves to be a crucial element in the therapy process and in the development of the children's social abilities. Psychological denial experienced by parents regarding their child’s condition was found to be an obstacle to effective therapeutic communication and the child’s overall developmental progress. These findings highlight the urgency for deeper authentic empathy, not just a cognitive approach, in addressing the needs of children with special needs. Therapeutic communication acts as a bridge connecting the interactions among individuals involved in the child’s developmental process, aligning with the concept of mutual goals in King’s theory and the human closeness emphasized in Travelbee’s model. Therefore, a cross-role collaborative approach (involving teachers, therapists, and families) that emphasizes meaningful interaction, deep emotional connection, and jointly agreed developmental goals is essential to optimizing the therapy and holistic development of the child. Keywords: Children with Special Needs, Interaction, Interpersonal Communication, Therapeutic Communication.
Copyright (c) 2025 Proceeding of The 5th ASPIKOM International Communication Conference (AICCON 2025)
DIGITAL SELF-PRESENTATION: PERSONAL BRANDING STRATEGIES ON SOCIAL MEDIA AMONG STUDENTS IN INDONESIA AND THE PHILIPPINES
This qualitative study, grounded in Personal Branding Theory, examines how cultural contexts shape digital self-presentation and personal branding strategies among college students in Indonesia and the Philippines. The study focused exclusively on Instagram and Facebook as the primary social media platforms. Semi-structured interviews were conducted with 20 participants, consisting of 10 students from Camarines Sur Polytechnic Colleges (Philippines) and 10 students from Politeknik Negeri Padang (Indonesia), along with a review of their publicly accessible profiles. The findings reveal that Indonesian students are more focused on curating aesthetic aspects of their social media feeds, maintaining consistent visual styles to reflect professionalism and cultural expectations of modesty. In addition, they frequently use “dummy” or secondary Instagram accounts to communicate more freely with close friends, allowing them to segment their audiences and preserve a controlled public image. Conversely, Filipino students adopt a more open and expressive approach, using Facebook to highlight academic accomplishments, share personal narratives, and incorporate religious or motivational themes, consistent with cultural values of community belonging and faith. These contrasting strategies illustrate how personal branding practices are negotiated within culturally rooted understandings of self-presentation. The study underscores the significance of culturally sensitive digital literacy education to help students balance global personal branding practices with local values.
DAMPAK MISINFORMASI PADA RESILIENSI KELOMPOK RENTAN ERUPSI BENCANA GUNUNG LEWOTOBI LAKI-LAKI DI KABUPATEN FLORES TIMUR NTT
Penelitian ini bertujuan untuk mengeksplorasi dampak misinformasi terhadap resiliensi kelompok rentan dalam bencana erupsi Gunung Lewotobi Laki-Laki di Kabupaten Flores Timur. Menggunakan pendekatan studi kasus kualitatif eksploratif dan metode fenomenologi, penelitian dilakukan di tiga desa terdampak parah dengan partisipasi lansia, penyandang disabilitas, ibu hamil, dan petani gurem. Hasil penelitian menunjukkan bahwa misinformasi yang tersebar melalui media sosial dan pesan berantai berdampak signifikan terhadap keterlambatan evakuasi, kepanikan massal, kesalahan alokasi sumber daya, melemahnya kepercayaan terhadap otoritas resmi, dan penghambatan proses pemulihan pascabencana. Faktor budaya lokal turut memperkuat persebaran informasi keliru di komunitas. Temuan ini menegaskan pentingnya penguatan literasi informasi kebencanaan berbasis lokal, optimalisasi saluran informasi resmi dalam bahasa daerah, serta pembentukan sistem counter-rumor di wilayah rawan bencana. Penelitian ini memberikan dasar empiris bagi penyusunan strategi komunikasi risiko bencana yang inklusif dan adaptif bagi kelompok rentan di wilayah pedesaan Indonesia.
ANALYSIS OF THE SYMBOLISM IN THE MANGNGARO’ RITUAL OF MAMASA IN CONTEMPORARY DANCE AS INTERCULTURAL COMMUNICATION
Ritual Mangngaro’ merupakan ritual adat Mamasa, Sulawesi Barat yang kaya akan simbolisme dan dilaksanakan sebagai bentuk penghormatan terhadap leluhur. Dalam konteks modern, ritual ini diadaptasi ke dalam bentuk tari kontemporer untuk melestarikan nilai-nilai budaya dan mempromosikan pemahaman antarbudaya dari latar belakang budaya yang berbeda. Penelitian ini bertujuan untuk menganalisis bagaimana simbolisme ritual Mangngaro’ direpresentasikan dalam bentuk tari kontemporer sebagai komunikasi antarbudaya. Penelitian ini bersifat deskriptif kualitatif, yaitu penelitian yang menghasilkan data deskriptif berupa kata atau lisan dari orang-orang maupun perilaku yang diamati. Data dikumpulkan melalui observasi partisipatif, wawancara mendalam, dan studi dokumen berupa video pertunjukan tari kontemporer. Dengan menggunakan pendekatan semiotika Roland Barthes yang menelaah makna pada tingkat denotasi, konotasi, dan mitos untuk mengidentifikasi simbol-simbol yang terdapat dalam ritual Mangngaro’ yang diadaptasi ke dalam tari kontemporer. Hasil penelitian menunjukkan bahwa terdapat 6 simbol dalam ritual Mangngaro’ memiliki makna mendalam yang mencerminkan nilai-nilai budaya Mamasa dan dapat dikomunikasikan secara efektif melalui tari kontemporer. Dengan demikian, tari kontemporer yang terinspirasi oleh ritual Mangngaro’ tidak hanya berfungsi sebagai bentuk pelestarian budaya, tetapi juga sebagai media untuk menyampaikan pesan-pesan budaya kepada audiens yang lebih luas.
THE EFFECT OF HALAL PROMOTION AND LABELING ON CONSUMER LOYALTY MIXUE
The food business is very competitive, and building loyalty is not only about taste, but also about how the product meets the needs, values ​​, and expectations of consumers. Two strategies for building loyalty in Indonesia can be done through proper promotion and halal labeling. Mixue Ice Cream & Tea is a food product that has successfully attracted the attention of Indonesian consumers. Mixue entered Indonesia in 2020, experienced rapid growth in early 2022, and already had more than 300 outlets spread across various regions in Indonesia. This growth is supported by an expansion strategy through a franchise scheme as well as Mixue's intensive digital promotion. Although it already had more than 300 outlets in 2022, Mixue only received a halal certificate from the Indonesian Ulema Council in early 2023. The rapid growth in sales before getting the label is a phenomenon that encourages research into the influence of halal promotion and labeling on customer loyalty in the predominantly Muslim Indonesian community. The halal label is not only a religious symbol, but also an indicator that the product is processed cleanly, safely, and according to sharia. This study uses quantitative methods. The population in this study was the followers of the Instagram account Mixue, which numbered 230,000. A sample of 100 respondents was determined using the Yamane formula. The sampling technique was carried out using purposive sampling. Selecting respondents with the criteria of Mixue consumers and Mixue Instagram followers. Data collection was carried out through a questionnaire. Based on the results of data analysis, it is known that Promotion has a positive and significant effect on Consumer Loyalty. This means that the more intensive and appropriate the promotion is carried out, the level of consumer loyalty tends to increase. Halal Labeling has a positive and significant effect on consumer loyalty. This indicates that the presence of a halal label on a product also strengthens consumer trust and loyalty, especially for consumers who pay attention to the halal aspects of the product. Promotion and Halal Labeling simultaneously have a significant effect on Consumer Loyalty.
GOVERNMENT DIGITAL PUBLIC RELATIONS MODEL IN TOURISM-BASED EVENTS IN SUMENEP REGENCY
Events as instruments for tourism development have become a growing trend in various regions, including Sumenep Regency, which is considered one of the most strategic areas in Madura for advancing the tourism sector. With its advantageous geographical conditions and relatively high public awareness of tourism, the Sumenep Regency Government consistently launches an annual event calendar focused on top tourist destinations such as beaches, mangrove forests, and islands. This condition demands government public relations (PR) practitioners to be increasingly adaptive to digital PR approaches, which serve as key strategies in planning and ensuring the success of tourism-based events. This study aims to: first, formulate an effective digital PR model to optimize tourism-based events; second, analyze the implementation of digital PR practices by stakeholders in Sumenep Regency. The research employs a qualitative method with a constructivist paradigm, using quick ethnography techniques, field observations, in-depth interviews, and limited focus group discussions. Informants were selected from government agencies, public relations practitioners, tourism associations, and tourists. The results show that the Sumenep Regency Government adopts three public relations communication models: Press Agentry, Public Information, and Two-Way Symmetric. Digital PR is carried out through the use of social media platforms such as Instagram, YouTube, and TikTok, as well as the official tourism website. A pentahelix collaboration between the government, community, academia, media, and the private sector has successfully increased public engagement and promotional effectiveness. The government also tailors digital content to match Generation Z preferences by producing short visual content (snackable content). This model demonstrates a successful adaptation to digital technology in supporting tourism promotion while also generating positive local economic impact.
PERAN INFLUENCER DALAM MEMBANGUN NARASI #BERKAINBERSAMA DI INSTAGRAM
ABSTRAK Media sosial sebagai bagian dari perkembangan teknologi komunikasi, telah bertransformasi menjadi sebuah wadah untuk membentuk opini publik. Wadah ini dimanfaatkan oleh figur-figur yang dikenal sebagai influencer untuk membentuk persepsi masyarakat, termasuk dalam mengangkat kembali citra kain tradisional sebagai busana yang relevan digunakan dalam keseharian. Penelitian ini membahas peran influencer dalam mengkampanyekan penggunaan kain tradisional melalui #BerkainBersama di media sosial Instagram. Teori yang digunakan adalah teori ekologi media milik Marshall McLuhan yang memiliki tiga asumsi utama, yaitu media mempengaruhi hampir seluruh aspek dalam tindak tanduk masyarakat, media mempengaruhi persepsi kita dan mengorganisasikan pengalaman-pengalaman kita, dan media menyatukan dunia. Asumsi dalam ekologi media ini menjadi indikator utama untuk menentukan hasil penelitian. Teori ekologi media juga menegaskan bahwa pemilihan media tidak kalah penting dari isi pesan yang akan disampaikan. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan menggunakan metode pengumpulan data wawancara, observasi, dan dokumentasi. Hasil penelitian ini menunjukan bahwa influencer budaya berperan sebagai pembentuk opini publik akan pentingnya melestarikan budaya, terutama pemahaman mengenai kain tradisional. Setiap influencer memiliki gaya penyampaian yang berbeda. Pemahaman mengenai kain tradisional menjadi bekal penting untuk mengedukasi pengikut mereka, dan juga sebagai salah satu bukti kredibilitas influencer dalam mengkampanyekan #BerkainBersama di Instagram. Melalui kampanye ini, para influencer juga dapat meningkatkan penjualan kain tradisional yang perlahan mulai ditinggalkan oleh generasi-generasi baru karena dinilai mahal tanpa mereka tahu pembuatan dibaliknya. Melalui influencer budaya ini budaya Indonesia tetap bertahan di era modernisasi terutama pelestarian kain tradisional.
STRATEGI MANAJEMEN DAN KOMUNIKASI KRISIS GRAND Q HOTEL GORONTALO TERHADAP KEBIJAKAN EFISIENSI ANGGARAN
Penelitian ini mengkaji strategi manajemen dan komunikasi krisis yang diterapkan oleh Grand Q Hotel Gorontalo dalam menghadapi kebijakan efisiensi anggaran yang diberlakukan oleh pemerintah melalui Instruksi Presiden No. 1 Tahun 2025. Kebijakan ini mengarah pada pengurangan belanja non-prioritas yang berdampak signifikan pada sektor perhotelan, termasuk penurunan permintaan dari kegiatan MICE (Meeting, Incentive, Convention, and Exhibition) dan belanja pemerintah. Dalam konteks ini, komunikasi krisis menjadi sangat penting untuk mengelola persepsi publik dan menjaga stabilitas operasional hotel. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, yang melibatkan wawancara mendalam, observasi, dan analisis dokumentasi. Hasil penelitian menunjukkan bahwa Grand Q Hotel Gorontalo berhasil menerapkan strategi efisiensi anggaran yang adaptif, termasuk penyesuaian harga, penerapan kebijakan Unpaid Leave (UL), dan inovasi dalam program pemasaran. Komunikasi yang transparan dan empatik kepada karyawan dan pemangku kepentingan lainnya berperan penting dalam menjaga kepercayaan dan stabilitas internal. Temuan ini memberikan wawasan tentang pentingnya manajemen krisis dan komunikasi yang efektif dalam industri perhotelan, serta rekomendasi praktis bagi manajemen hotel dalam menghadapi tantangan serupa di masa depan.
IMAGINING INDONESIA THROUGH AI RECONSTRUCTION DISCOURSE ANALYSIS OF @AINUSANTARA’S COMMENTS IN TIKTOK
The emergence of Artificial Intelligence (AI) in communication technology has opened a new visual culture and communication phenomenon today. Its integration into social media has thrust its use in daily communicative practice, opening opportunities for creativity and forms of digital narratives. The TikTok account @ainusantara is one of the social media accounts that generates its content using AI. Their distinct AI-generated content on Indonesian history, myths, and culture has caught the public’s attention and spawn various comments and expressions towards Indonesian culture and history. This research based paper dissects comments using discourse analysis upon the popular type of generated content inlight to understand emerging discourses spawned in regards to Indonesian culture as well as views upon the issue. The finding of this research shows a distinct tendency of entanggling personal narratives, negotiating national identity. AI generated content holds a potential opportunity to reviving collective memories, and reconstruction of culture and identity.
LITERASI DIGITAL DAN NETIKET DALAM KOMUNIKASI DIGITAL: ANALISIS BIBLIOMETRIK TERHADAP TANTANGAN SOSIAL DI ERA SOCIETY 5.0
Penelitian ini bertujuan untuk memetakan lanskap penelitian ilmiah terkait literasi digital dan netiquette dalam komunikasi digital, serta menelaah bagaimana isu-isu tersebut berkaitan dengan tantangan sosial kontemporer seperti disinformasi, perilaku daring menyimpang, dan diskoneksitas sosial. Studi ini menggunakan pendekatan bibliometrik terhadap 826 dokumen publikasi dalam kurun waktu 2015–2025, dengan data yang diambil dari basis data Scopus dan dianalisis menggunakan perangkat lunak VOSviewer. Kata kunci pencarian yang digunakan meliputi: “digital literacy”, “netiquette”, “online behavior”, dan “digital communication”. Visualisasi keterkaitan kata kunci berbasis co-occurrence menghasilkan peta tematik dan klaster konseptual yang merefleksikan dominasi dan relasi antar topik. Hasil analisis menunjukkan bahwa “digital communication” merupakan kata kunci yang paling dominan dan tampil sebagai simpul pusat dalam jaringan pengetahuan, yang berhubungan erat dengan tema “social media”, “education”, dan “digital literacy”. Topik-topik seperti “covid-19” dan “communication” juga muncul sebagai tema kuat yang membentuk klaster tersendiri, menunjukkan perhatian besar terhadap konteks krisis dan dinamika komunikasi sosial. Sementara itu, tema-tema etis seperti “netiquette”, “cyberbullying”, dan “media literacy” ditemukan dalam klaster-klaster yang terpisah dan relatif marginal, mencerminkan bahwa dimensi etika komunikasi digital masih tersebar dan belum terintegrasi sebagai arus utama dalam kajian literasi digital global. Temuan penting lainnya adalah absennya representasi eksplisit kelompok perempuan dewasa atau ibu rumah tangga sebagai subjek utama penelitian, yang mengindikasikan adanya celah populasi dalam literatur komunikasi digital dari perspektif gender dan peran sosial. Penelitian ini menyimpulkan bahwa meskipun literasi digital telah menjadi fokus dominan dalam diskursus akademik global, integrasi nilai-nilai etika digital dan navigasi sosial melalui netiquette masih memerlukan perhatian serius.
KAJIAN NETNOGRAFI KETAHANAN PANGAN KELUARGA: VIDEO 5 ALASAN MEMILIH ALAS PASIR DI KANDANG AYAM KAMI
Media sosial saat ini sangat mempengaruhi para penggunannya untuk mengikuti kontennya. Melalui interkasi baik sesama followers maupun pemilik akun terlihat diskusi video @bu_utiq. Kajian komentar dianalisa melalui kajian netnografi, artinya komunitas pada video tersebut dianalisa untuk menghasilkan nilai-nilai, pola, kecenderungan perilaku. Kajian netnografi dengan dengan konsep CMC, Computer Mediated Communication adalah sebuah bentuk komunikasi baru menandai era perubahan teknologi dan sosial. Tujuan penelitian ini adalah mendeskripsikan aktivitas pada komunitas tentang ketahanan pangan keluarga yang ada di vedio 5 Alasan Memilih alas pasir di kandang ayam kami. Hasil penelitian ini adalah: 1. Aktivitas pada konten: Video ini menjelaskan lima alasan memilih alas pasir di kandang, sebagai berikut a. Hemat Biaya: Pasir tidak perlu sering diganti. Hanya perlu disaring secara rutin untuk memisahkan kotoran, sehingga lebih ekonomis dibandingkan bahan lainnya. b. Tahan Lama: Pasir tidak mudah rusak atau habis. Dengan perawatan yang tepat, alas pasir bisa digunakan dalam jangka waktu lama. c. Mengurangi Bau: Pasir menyerap kelembapan dan mengeringkan kotoran ayam, sehingga bau tak sedap di kandang berkurang drastis. d. Mudah dibersihkan: Proses membersihkan kandang menjadi lebih cepat karena kotoran bisa diayak atau diambil tanpa harus mengganti alas seluruhnya. e. Tempat Mandi Debu Alami: Ayam suka mandi debu untuk membersihkan bulu dan kulit mereka. Pasir menyediakan tempat yang ideal untuk ayam mandi debu secara alami, menjaga kesehatan kulit mereka. 2. Konten Edukasi dan Interaktif: Video ini menjelaskan interaksi, diskusi, antara pemilik akun @bu_utiq dan followers tentang penggunaan alas pasir di kandang ayam untuk menunjang swasembada pangan keluarga. Swasembada pangan keluarga dengan memprioritaskan kualitas ayam pada skala kandang ayam rumahan. Tanya jawab interaktif antara para followers dan akun @bu_utq dan mengedukasi. Hal ini menunjukkan media Instagram berpengaruh pada pemenuhan proses informasi ketahanan pangan keluarga dan hubungan baik pada follower dan pemilik akun sebagai komunitas.
DIGITAL TRANSFORMATION IN AGRICULTURAL EXTENSION: A PHENOMENOLOGICAL STUDY OF CYBER EXTENSION ADOPTION
This study aims to explore the understanding, acceptance, benefits, and challenges faced by agricultural extension officers in Pangkajene and Kepulauan Regency in utilizing Cyber Extension. The research method used was interviews with 12 extension officers representing the mainland, mountainous, and island regions. The findings indicate that although the acceptance of Cyber Extension is relatively positive, significant challenges remain, particularly concerning technological infrastructure, digital skills, and resistance to shifting from conventional methods. Extension officers acknowledge the benefits of Cyber Extension in enhancing access to information, improving extension efficiency, and facilitating communication and coordination with farmers. However, challenges persist, including poor internet network quality, limited access to adequate devices, and a lack of digital skills among senior extension officers. Additionally, resistance to changing long-established traditional methods remains a barrier. Other factors affecting the successful implementation of Cyber Extension include limited policy support, budget constraints, and a lack of coordination among institutions. Overall, while Cyber Extension holds great potential for improving the effectiveness of agricultural extension services, enhancements in infrastructure, continuous training, and more supportive policies are needed to overcome these obstacles and maximize its benefits across all regions.
MERINTIS KARIR DARI LAYAR GAWAI : PERAN KONTEN DIGITAL DALAM MEMBANGUN PERSONAL BRANDING MAHASISWA
Penelitian ini mengkaji pemanfaatan konten digital sebagai strategi personal branding mahasiswa dalam mempersiapkan karir di era digital. Personal branding melalui media sosial memainkan peran penting bagi mahasiswa tingkat akhir dalam meningkatkan daya saing mereka di pasar kerja. Penelitian ini menggunakan metode campuran (mix method) dengan pendekatan Sequential Exploratory, yang dimulai dengan studi kualitatif melalui wawancara mendalam pada 13 mahasiswa, dan dilanjutkan dengan survei terhadap 89 mahasiswa. Hasil penelitian menunjukkan bahwa pemanfaatan media sosial secara strategis memungkinkan mahasiswa menampilkan kompetensi, memperluas jaringan profesional, dan bahkan menciptakan peluang ekonomi melalui kerja sama dengan berbagai pihak. Dengan membangun personal branding yang kuat, mahasiswa tidak hanya meningkatkan potensi keberhasilan karir, tetapi juga berkontribusi terhadap mobilitas sosial dan peningkatan ekonomi pribadi. Penelitian ini juga menyoroti peran penting Career Development Center (CDC) kampus dalam membimbing dan memfasilitasi proses tersebut, serta tantangan yang dihadapi mahasiswa dalam membangun identitas digital yang positif dan kredibel. Hasil penelitian kuantitatif menunjukkan bahwa 94% mahasiswa memanfaatkan media sosial untuk persiapan karir, dengan platform Instagram sebagai media utama.
RECEPTION ANALYSIS OF GEN Z TOWARDS GENDER EQUALITY IN DARA SETARA FSTVLST CONCERT
This research aims to analyze how Generation Z interpreted the gender equality message constructed in the Dara Setara concert by FSTVLST music group. This concert not only functions as entertainment, but also as a medium of social communication that carries a message of gender equality through visual elements, song lyrics, stage narration, and inclusive concert space arrangement. Using a qualitative approach with Stuart Hall's reception analysis method, this research dissects the encoding process of how the message of gender equality is formed by concert organizers and decoding, namely how Gen Z audiences interpret the message based on social background, personal values, and exposure to gender issues. Informants were selected using a purposive sampling technique with the following criteria: belong to generation Z, live in Surakarta, have attended concerts live or through digital media, and have an interest in gender equality issues. Data were collected through in-depth interviews and documentary observations, and analyzed using Stuart Hall's reading position model, namely dominant-hegemonic, negotiated, and oppositional. The results showed that most informants were in a dominant reading position, which fully accepted the gender equality message conveyed by the concert, while others were in a negotiated position, which accepted the message with adjustments to their personal backgrounds and experiences. No informants were found who directly rejected the message of gender equality conveyed by the concert. This variation in meaning is influenced by individual experience, social environment, and the level of gender literacy of each informant. This research confirms that music concerts can be analyzed as popular culture products that have a symbolic communication structure, and therefore can be the object of reception studies. The conclusion of this study is that the Dara Setara concert succeeded in shaping a gender equality narrative that could be accepted by young audiences, and showed that Generation Z has a critical awareness in interpreting social issues communicated through entertainment media. The findings contribute to the study of cultural communication and gender communication, and provide recommendations to creative industry players and social activists to optimize concert media as an inclusive and participatory advocacy space.
TRANSFORMATIVE SHIFTS: A CASE STUDY OF DATING APPLICATIONS IN SHAPING MODERN SOCIAL PRACTICES IN INDONESIA (2022–2024)
This study aims to analyze the impact of dating applications on dating culture in Indonesia, with a focus on the interplay between tradition, digital technology, and gender dynamics. Employing a qualitative approach, data were collected through in-depth interviews with 22 informants who had experience using dating apps. The data were analyzed using NVivo 12 Plus software to identify thematic patterns. The findings reveal significant changes in dating behaviors and cultural norms resulting from the use of dating applications. Indonesian society is undergoing a transformation in how individuals build relationships and manage self-presentation in online spaces. These results underscore the importance of understanding the social implications of dating apps within the context of local culture and gender relations. The study also highlights notable differences in privacy management strategies between men and women, particularly in setting information boundaries and selecting conversation topics. These gendered approaches to online interaction reflect broader cultural values and social expectations. This research makes a critical contribution to understanding the dynamics of contemporary dating culture in Indonesia and the broader social implications of digital technology in shaping interpersonal relationships. The findings are relevant for the development of social policy, digital literacy education, and the design of more inclusive and culturally sensitive dating platforms.
VIRTUAL CAPITAL : STUDI KASUS TERKAIT KONSTRUKSI KAPITAL SOSIAL PADA PEMAIN PEREMPUAN GAME ONLINE VALORANT
Online games with the FPS (First Person Shooter) genre are media that are categorized as hot media. This game has features and instructions that can be easily understood by its users. But behind the ease of understanding the game, Valorant triggers quite intense interactions between players. Many studies have exposed the diverse range of symbolic violence that arises as an implication of negative interactions in games such as flaming, sexting, trashtalking and cyberbullying. Symbolic violence occurs when one&#39;s capital capacity is insufficient to meet the needs and demands of the arena. This condition explains how the concept of capital is the fundamental foundation that makes a person comfortable in online games. Especially women, as a gender who often get negative behavior in games, makes this research significant. The concept of capital used is social capital proposed by Bourdieu where the capacity of one capital has implications for how far the quality of the relationship can be mobilized. Therefore, this study seeks to reveal how the social capital of female players in the online game Valorant is constructed. This research uses a qualitative approach with a case study research method. The data collection technique used was an in-depth interview with 4 female players of the online game Valorant. The results of the study show that female players have social capital when playing Valorant games. Social capital is constructed through (1) participation in the community, (2) in-game skills, experience, and communication, and (3) gaming cosmetics and device quality.
STRATEGI KOMUNIKASI OPINION LEADER MEMBANGUN KETAHANAN PEDAGANG MEBEL DI MASA KETIDAKPASTIAN EKONOMI
Kajian ini bertujuan mengetahui, mendeskripsikan serta menganalisis strategi komunikasi opinion leader,dalam jaringan komunikasi , yang di bangun pedagang mebel sehingga mereka mampu beradaptasi di masa ketidakpastian ekonomi. Target khusus dalam penelitian ini, adalah menemukan strategi Komunikasi opinion leader, proses pembentukan jaringan komunikasi yang terjadi. Sehingga temuan ini bisa dijadikan acuan membentuk pedagang mebel yang tangguh dan unggul dalam situasi Krisis.Teknik pengumpulan data yang digunakan adalah dokumentasi, observasi, dan depth Interview. Melalui teknik dokumentasi diperoleh data data sekunder tentang gambaran lokus penelitian. Melalui teknik observasi lapangan diperoleh data data primer melalui pengamatan, bagaimana proses pembuatan mebel, kegiatan pemasaran yang mereka lakukan sehari hari, serta veryfikasi data data yang diperoleh dari teknik dokumentasi dan teknik depth interview. Sedangkan melalui depth interview diperoleh data data primer yang penting yaitu Strategi komunikasi yang dimainkan opinion leader, proses pembentukan jaringan komunikasi, serta pemanfaatannya. Data data kualitatif dari informan baik dari opinion leader, pedagang mebel, akan di elaborasi dalam kegiatan FGD. Data yang terkumpul kemudian diolah dengan menggunakan teknik analisis data kualitatif dari Miles dan Huberman. Penelitian yang dilakukan target unggulannya adalah mencetak sumber daya manusia unggul dalam bidang lingkungan lahan basah, menemukan ilmu yang membumi sesuai dengan lingkungan lahan basah, serta kemampuan yang unggul dalam mengelola lahan dilingkungan lahan basah. Penelitian ini berhasil menemukan Strategi komunikasi opinion leader yang sangat penting ditengah ketidakpastian ekonomi. Strategi komunikasi dari opinion leader tersebut adalah menerapkan manajemen komunikasi, Komunikai persuasi serta komunikasi koersi. Dengan strategi ini melalui jaringan komunikasi opinion leader berhasil mengurangi permasalahan pedagang mebel. Melalui pelanggannya yang merekrut pekerja meubelnya, pekerja yang berubah menjadi pedagang meubel, terbentuk jaringan komunikasi dan usaha sampai ke kota kota di luar amuntai, yang meliputi provinsi Kalimantan selatan, tengah dan timur. Pedagang kecil mebel kaca khususnya yang mengalami kesulitan parah di masa ketidakpastian ekonomi, bahkan kesulitan tersebut ada yang membawa mereka gulung tikar alias bangkrut. Pada umumnyamereka berharap bisa melakukan peminjaman di bank. Tetapi procedure, persyaratan( seperti harus ada anggunan), sistem yang kurang sreg bagi mereka (dianggap mengandung riba) akhirnya keinginan meminjam di bank di urungkan. Selanjutnya mereka berharap agar masalah yang mereka hadapi bisa dibantu pemecahannya oleh pemerintah, ternyata instansi terkait belum punya program, bantuan, pelatihan yang mampu menolong mereka.
ENVIRONMENTAL CRISIS COMMUNICATION IN URBAN WASTE MANAGEMENT: DISCOURSE ANALYSIS OF BANJARMASIN GOVERNMENT’S STRATEGY
The waste crisis in Banjarmasin City, triggered by the closure of the Basirih Final Disposal Site in February 2025 has posed significant challenges in environmental management and public communication. The Government, through various statements and media, has communicated its crisis communication strategy to solve this problem and has invited the public for their active participation. The purpose of this research is to analyze the environmental crisis communication strategy used by the Banjarmasin city government and to study how discourse is formed in conveying public messages. Using a qualitative approach with discourse critical analysis method by Norman Fairclough, data is obtained by media documentation, official statement, and interview with related parties. Result of this research shows that the government framed the crisis as a collective responsibility, using collaborative narrative and moral calls to raise public awareness. This strategy serves as a form of legitimacy for emergency policy as well as a means of building public trust. This research has contributed in understanding environmental crisis communication practice and the importance of discourse construction in forming opinion and public participation.
BLIBLIOMETRIC ANALYSIS: TRENDS AND DYNAMICS OF ONLINE BEGGING IN DIGITAL SOCIAL BEHAVIOR
Social media is a platform that allows users to express themselves by sharing, connecting, talking with other users, and establishing virtual social relationships through the use of the internet. The emergence of technology and especially the internet has revolutionized many things including the mode and pattern of begging. Begging is the act of asking for help from others in the hope of getting something, such as money, food, or clothing, without expecting anything in return. Begging is considered an anti-social behavior that is common in many countries, especially in developing countries such as Indonesia. The phenomenon of cyber begging or online begging has grown rapidly in the digital era. This research aims to understand the trends and dynamics of cyber begging as a form of social behavior change in digital society using a bibliometric approach. This method is applied to map the development of relevant research, identify the main keywords, publication trends, and author collaboration networks on related topics over the past five years.
PERAN KOMUNIKASI STRATEGIS DALAM MEMBANGUN KEPERCAYAAN SEKTOR SWASTA UNTUK MENDUKUNG TARGET KAWASAN KONSERVASI LAUT DAN OECM 30X45
Perubahan iklim, degradasi lingkungan, dan penurunan keanekaragaman hayati laut telah mendorong kebutuhan mendesak untuk memperkuat pengelolaan Kawasan Konservasi laut. Salah satu upaya global yang tengah digencarkan adalah target perlindungan 30% wilayah laut pada tahun 2030 (MPA 30x30), yang menuntut dukungan luas dari berbagai sektor, termasuk sektor swasta. Menindaklanjuti komitmen global tersebut, Indonesia menargetkan perlindungan 30% wilayah perairannya melalui perluasan Kawasan Konservasi dan Kawasan Berdampak Konservasi atau OECM pada tahun 2045 (MPA dan OECM 30x45). Namun, tingkat keterlibatan sektor swasta dalam pendanaan konservasi masih menghadapi tantangan, terutama terkait rendahnya kepercayaan terhadap efektivitas dan keberlanjutan program pengelolaan. Penelitian ini bertujuan menganalisis bagaimana komunikasi strategis dan keterlibatan pemangku kepentingan dapat membangun kepercayaan sektor swasta dalam pendanaan program MPA 30x45. Melalui studi kasus kualitatif, data dikumpulkan melalui wawancara mendalam dan observasi partisipatif terhadap berbagai aktor terkait. Analisis tematik mengungkap bahwa pola komunikasi yang adaptif, kolaboratif, dan transparan, serta keterlibatan aktif pemangku kepentingan, berperan penting dalam membentuk kepercayaan sektor swasta terhadap program MPA dan OECM 30x45. Praktik efektif mencakup penyampaian data sosial-ekonomi, dialog inklusif, penguatan kapasitas pemerintah daerah, serta konsistensi pesan, akuntabilitas, dan penekanan pada manfaat ekonomi jangka panjang sebagai daya tarik investasi. Penelitian ini menegaskan bahwa komunikasi strategis dan keterlibatan pemangku kepentingan sangat penting untuk membangun kepercayaan sektor swasta dalam investasi konservasi laut. Karena itu, program MPA dan OECM 30x45 perlu menyusun strategi komunikasi yang sistematis dan responsif terhadap kebutuhan, aspirasi, dan ekspektasi sektor swasta dalam kerangka tata kelola ekonomi biru.
FROM FAMILY SHARING TO DIGITAL EXPOSURE: BIBLIOMETRIC INSIGHTS ON SHARENTING AND CHILD REPRESENTATION ONLINE
This study aims to map the trends and developments in academic research on sharenting practices between 2016 and 2025. This study employs a quantitative approach through bibliometric analysis. Data was collected using the Publish or Perish software with the keyword “sharenting” in the Scopus-indexed journal category. After the screening process, 179 relevant articles published over the past ten years were identified. The data was then exported in RIS file format and analyzed using VOSviewer. The analysis results were visualized in three forms: Network Visualization, Overlay Visualization, and Density Visualization. The study findings indicate that sharenting research has seen significant development across various dimensions, ranging from parent-child relationships and digital rights to emerging issues such as digital identity, children’s self-representation, and specific social media platforms like TikTok and Instagram. Network Visualization identified 12 main thematic clusters, while Overlay Visualization showed that research on platforms and contemporary implications has only begun to develop in the past two years. Density Visualization highlighted the highest concentration areas on topics related to sharenting, parents, and children, while issues such as the privacy paradox and digital identity are still developing on the periphery of the discourse. The conclusions of this study emphasize that sharenting research is not stagnant but demonstrates contextual interdisciplinary expansion following the dynamics of media technology and family social practices. Sharenting research within a media and information literacy approach plays a crucial role in enhancing parents' awareness, responsibility, and digital literacy in managing children's information, while also serving as a strategic foundation for building an ethical media literacy culture at the family and digital society levels in Indonesia.
THE MOVEMENT AGAINST HOAXES IN INDONESIA: A CASE STUDY OF THE CEKFAKTA COALITION
This study aims to identify the organizational structure and the dynamics of relationships among the founders, management, editors, and fact-checkers or journalists involved in the fact-checking procedures within the CekFakta Coalition, as well as their influence on decision-making processes and the qualifications required for each role. It explores the procedural dynamics, the availability and application of codes of ethics in fact-checking processes, the stages of fact-checking, content selection, and the implementation of ethical standards, and it gathers and analyzes various best practices related to fact-checking procedures to provide recommendations for effective workflow practices. The study uses a qualitative approach through a series of 12 in-person and online interviews, supplemented by one online Focus Group Discussion (FGD). The interview framework includes key aspects such as organizational structure and dynamics, fact-checking workflow, and best practices in the implementation of fact-checking. The findings reveal that the CekFakta Coalition was established by AMSI, AJI, and Mafindo as a response to the widespread disinformation ahead of elections, with each organization playing a role aligned with its characteristics—ranging from training, production, to technological support. Their workflows include stages of monitoring, selection, fact-checking, editing, and publication, with differing approaches in content selection, distribution flows, and emphasis on ethical codes within each organization. Despite differences in transparency principles, all three organizations agree on the importance of collaboration, documentation, and accountability in collectively combating misinformation.
PENERAPAN STRATEGI KOMUNIKASI JURNALISTIK DALAM PENCARIAN DAN PRODUKSI BERITA DI TVRI SUMATERA SELATAN
Penelitian ini bertujuan untuk menganalisis penerapan strategi komunikasi jurnalistik dalam proses pencarian dan produksi berita di Lembaga Penyiaran Publik TVRI Sumatera Selatan. Di tengah perkembangan media digital dan tuntutan profesionalisme jurnalistik, TVRI sebagai media publik dituntut tidak hanya menyampaikan informasi, tetapi juga menjaga integritas dan tanggung jawab sosialnya. Penelitian ini memfokuskan pada bagaimana jurnalis TVRI Sumatera Selatan merancang, mengelola, dan menyampaikan berita dengan pendekatan komunikasi yang strategis dan etis. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif deskriptif dengan teknik observasi alami dan wawancara mendalam. Subjek penelitian meliputi jurnalis lapangan, redaktur, dan pimpinan redaksi di TVRI Sumatera Selatan. Pengumpulan data dilakukan melalui partisipasi langsung dalam proses peliputan berita, dokumentasi, serta wawancara semi-terstruktur yang dianalisis secara induktif. Data yang diperoleh kemudian diklasifikasikan ke dalam tiga tahap produksi berita: pra-produksi, produksi, dan pasca-produksi. Hasil penelitian menunjukkan bahwa strategi komunikasi jurnalistik di TVRI Sumatera Selatan diterapkan secara konsisten pada ketiga tahapan tersebut. Pada tahap pra-produksi, strategi terwujud dalam proses monitoring isu, penentuan angle berita, dan komunikasi awal dengan narasumber. Tahap produksi menekankan pada pengambilan gambar yang sesuai etika, serta wawancara langsung yang menjunjung sopan santun dan akurasi informasi. Tahap pasca-produksi menjadi bagian paling penting dalam kontrol mutu, di mana jurnalis berkolaborasi dengan editor dan redaktur untuk menyusun narasi berita, memproses video, serta memverifikasi isi sebelum ditayangkan. Visualisasi evaluatif dalam bentuk grafik memperlihatkan bahwa strategi komunikasi diterapkan secara merata di semua tahapan (skor 3 dari 5), namun intensitas penerapan tanggung jawab sosial meningkat secara signifikan, dari skor 2 pada pra-produksi, 3 pada produksi, hingga 4 pada pasca-produksi. Temuan ini menunjukkan bahwa TVRI Sumatera Selatan tidak hanya menjalankan fungsi teknis sebagai lembaga penyiaran, tetapi juga mengimplementasikan prinsip etis dan tanggung jawab sosial sebagaimana ditekankan dalam Teori Pers Tanggung Jawab Sosial oleh Siebert, Peterson, dan Schramm. Simpulan dari penelitian ini adalah bahwa strategi komunikasi jurnalistik yang diterapkan di TVRI Sumatera Selatan bersifat sistematis, etis, dan kolaboratif. Jurnalis tidak hanya dituntut menyampaikan berita, tetapi juga berperan sebagai penjaga kualitas dan etika informasi. Pola kerja ini menjadi representasi nyata dari media publik yang mengedepankan profesionalisme dan pelayanan informasi yang bertanggung jawab kepada masyarakat. Penelitian ini diharapkan dapat menjadi rujukan dalam pengembangan strategi komunikasi jurnalistik di lembaga penyiaran publik lainnya, serta memperkuat posisi TVRI sebagai media informasi yang kredibel dan edukatif.
MONETISASI TIKTOK AKUN @frfirman01 DAN PROFESI SELEBRITI MIKRO
Masyarakat informasi dan media sosial merupakan satu kesatuan yang melekat erat di era siber. Platform tiktok merupakan salah satu media sosial yang mengalami peningkatan pengguna di era pandemi covid-19. Salah satu akun tersebut adalah akun tiktok @frfirman01 atau dikenal dengan sebutan king ambyar people. Akun ini adalah akun tiktok yang berisikan konten koreografi tarian modern dengan iringan musik jawa bercirikan koplo. Dengan jumlah pengikut, jumlah likes, serta jumlah views yang cukup banyak membuat akun tiktok ini menarik perhatian masyarakat sehingga lahirlah sebutan profesi baru mereka yakni sebagai selebriti mikro atau yang dikenal dengan sebutan seleb tiktok. Penelitian ini menggunakan metode kualitatif dengan paradigma kritis dan teknik purposive sampling berupa pemilihan konten postingan di akun tiktok @frfirman01. Monetisasi tiktok tentu berperan besar dalam proses kehadiran profesi baru ini. Ekonomi perhatian yang memusatkan pada kuantitas yang menarik perhatian masyarakat adalah “segalanya” sehingga membuat usaha dari selebriti untuk menjadi kategori “dianggap”. Konsep kuasa yang dilekatkan kepada selebriti ini yang makin menandaskan signifikansi kajian selebriti berikut potensi pengaruhnya bagi publik. Dari hasil penelitian yang didapat adalah akun tiktok king ambyar people berusaha menjadi selebriti yang dianggap di masyarakat dengan cara eksis di beberapa stasiun televisi maupun menjadi bintang iklan suatu produk.
THE ROLE OF GERKATIN IN EDUCATING DEAF CULTURE THROUGH INCLUSIVE LEARNING SPACES IN BAHASA ISYARAT INDONESIA (BISINDO) CLASSES
This study aims to examine the role of GERKATIN in educating about Deaf culture through inclusive learning spaces in Bahasa Isyarat Indonesia (BISINDO) classes. GERKATIN (Gerakan untuk Kesejahteraan Tunarungu Indonesia) is an organization established to advocate for the rights, welfare, equal access, and empowerment of people with hearing disabilities in Indonesia. Deaf culture is understood as an identity and way of life rooted in the values, norms, and language inherent within the Deaf community. Meanwhile, an inclusive space refers to an environment intentionally designed to ensure that all individuals—without exception—can access, participate in, contribute to, and feel equally accepted within an activity, such as a learning process. This study employs a qualitative method with a constructivist paradigm and a phenomenological approach. Data were collected through focus group discussions (FGDs) with Deaf teachers and hearing students who participated in the sign language class, as well as through participatory observation in which the researcher took part as a hearing student in the class. The theoretical framework used in this study is symbolic interactionism, which posits that individuals act based on the meanings derived from their past experiences with objects, people, and events. The findings indicate that GERKATIN, through its educational institution Pusbisindo, has successfully created an inclusive learning environment. The sign language class also fosters symbolic interaction that enables hearing students to develop an understanding of Deaf culture. Moreover, GERKATIN has empowered Deaf teachers to serve as agents of inclusion, functioning not only as educators but also as cultural representatives of the Deaf community for hearing learners. The inclusive nature of the classroom is reflected in the rules implemented by the Deaf teacher, who instructs hearing students to communicate solely using sign language and prohibits the use of spoken language. This pedagogical approach aims to normalize Deaf culture within the classroom setting.